It’s been a week since the Wikipedia blackout. Over 7,000 websites participated in various forms of the protest, such as Reddit also going dark, or Google featuring a blacked-out logo. The numerous websites were protesting the efforts of the Entertainment and Media lobbies to pass the Stop Online Piracy Act (SOPA) and the Protect IP Act (PIPA). Here’s why: Texas Republican Lamar Smith and … [Read more...]
Since the opening of Google+ to brands, and the ingenious creation of the Direct Connect feature, internet marketers have swarmed to the adolescent social network. The technology adoption lifecycle is clearly in the “Early Majority” phase, with no peak in sight. What this has led to, however, is an overwhelming number of spam-like pages designed as authority builders for company’s … [Read more...]
The recent customer service debacle of N-Control and Ocean Marketing has led us to urge business owners to have internet marketing firms thoroughly vetted prior to marketing their products, services, and brands. For those unfamiliar with the situation, let me break it down. In mid December a concerned customer, referred to as “Dave,” that had pre-ordered one of N-Control’s products was … [Read more...]
Gone are the days when you had to pay websites to advertise your brand, or worse, stand in really long queues to book yourself an ad of your company or brand on the local newspaper. We now live in the age of free advertising. The internet is an open market where you get to advertise, buy and sell. Social media advertising has gained momentum and with almost quarter of the planet hooked with social … [Read more...]
Having worked on a number of projects through the years, I've witnessed many different problems when working as a team to a particular goal. The #1 killer, as any project manager would tell you, is communication. Unclear, misinterpreted, or the lack of proper communication will send a project into an inefficient tailspin that is difficult to recover from. There is a three point guide I try to … [Read more...]
"Command & Control" is the strategy that every major corporation lived by before search engines and social media. Media advertising was louder than an individual, complaining consumer, so companies didn’t need to listen to individual complaints unless it was affecting their ability to sell to new customers--which it wasn’t. Now it does. Command & Control is only effective if a … [Read more...]
The online marketing tactics list is so long and rich, that you find it quite frustrating continuously implementing these strategies and still having no good results. Certainly every marketer wants a top place in Google’s search results page- but for that you need to invest a lot of money, be able to choose the best search engine optimization team and of course continuously innovating because … [Read more...]
Getting someone to purchase something from your company’s website or getting them to take action and fill out your request for consultation form requires a visitor to makes dozens of subtle and subliminal decisions. Many phenomenal books have been written on the subject. This blog post will reflect on one of the most important factors in the process that is often overlooked: Trust. Trust has an … [Read more...]
Working in a variety of team-based environments has afforded me the opportunity to work with a variety of different types of personalities at the work place. I am constantly observing the different types of attitudes, dissecting their motives, and trying to figure out solutions that will benefit the team as a whole. I very much enjoy working in a team environment; collaborating, learning from … [Read more...]
Is your brain hurting from all the different terms your marketing firm is using? With the plethora of angles marketers take on internet marketing, it is quite easy to get confused with the nomenclature. The largest one I have encountered as of late is the misconception that "Digital Marketing" is synonymous with "Internet Marketing." While they most definitely share some similarities, digital … [Read more...]
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