Is your brain hurting from all the different terms your marketing firm is using? With the plethora of angles marketers take on internet marketing, it is quite easy to get confused with the nomenclature. The largest one I have encountered as of late is the misconception that "Digital Marketing" is synonymous with "Internet Marketing." While they most definitely share some similarities, digital … [Read more...]
With the recent upheaval over the tweaks to Klout's influence algorithm, it occurred to us here at InBusiness that perhaps people are taking a look at this situation in the wrong way. For those unfamiliar to what Klout is, in the fall of 2009, Joe Fernandez and Binh Tran founded Klout to provide social media analytics based on "your ability to drive action. Every time you create content or … [Read more...]
Doing infographic design can be a simple process or a painfully complex process as shown by our designer Sean. The information on board is one of our most complex projects yet. Without giving away to many secrets. The project leverages every expertise our team has and will span an entire year of planning and team work. It involves outreach to key figures on our clients marketplaces, as well as … [Read more...]
Your phones may be the weakest link I had a meeting with a client today that probably effects more business than you would expect. They are spending thousands to get new clients to come in the door through online marketing but are cutting themselves off at the knees before the clients arrive. What is causing such a significant loss in business? Something extremely simple….. How Do You Deal … [Read more...]
The clients we handle social media presence for, and even those that we merely consult for, have all been asking "What should I do about Google+?" Unfortunately, for now, the answer is, "Right now you can't do anything." Even as Google hits 25 Million members, they still do not have a framework in place for businesses to take advantage of the hot new social network. Some large brand have … [Read more...]
We run into a lot of different scenario's when we are dealing with our many different clients at InBusiness, Inc. The one that this white paper is going to tackle is a common problem that many businesses deal with, tracking phone call conversions for service based companies doing pay per click marketing. Dynamic Call Tracking & How It Can Save You Thousands Dynamic call tracking is the … [Read more...]
Most people & businesses think about search engine marketing in the wrong way, or at least not in a complete way. As a person that gets a lot of calls about wanting to improve rankings for particular search phrases, I came to understand pretty quickly that most people have no idea how to leverage the true value of a blog. The benefit is more apparent in an industry that is constantly … [Read more...]
Today a chiropractic client of mine asked several questions about what the point of SEO was in their local market besides trying to get ranked for "Orlando Chiropractor" and other prominent terms. Somehow I gave him an answer that I have never provided, but I could literally see the "ah hah!" moment in their eyes when I gave them the explanation and the context in which it was to be used. … [Read more...]
Give Us a Call Today at 321-281-8353 to really leverage the power of Groupon We get asked a question by a lot of our small business clients.... does Groupon work? Groupon and similar coupon sites have opened up an entirely new avenue for businesses to promote themselves, but like all new things, perhaps the reality wasn't as good as the hype. Or is it? The truth is that its complicated. … [Read more...]
You may or may not have known about, but Google has recently made a rather large update to the algorithms that determine who ranks at the top of Google. It has been nicknamed the "Farmer Update" by the SEO community and his may have a significant impact on what needs to be included in your online marketing campaigns that relate to climbing to the top of Google. By tracking some of the larger sites … [Read more...]
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